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India is the home of ‘the Golden Bird’, fondly known as ‘Chidiyaa’. Chidiyaa aims to showcase the cultural treasure once inhabited by our land. Our online store brings an eclectic selection of Sarees, Kurtas, Blouses, Dresses, Dupattas, Bottoms and Men’s collections inspired from the culture of different regions of India. The prints and weaves are designed by our talented in-house designers and brought to life by devoted artisans residing across villages in India. We provide our customers with tasteful and authentic pieces of ethnic clothing with a contemporary twist of modern-day fashion. Experience the beauty of fusion clothing from all over the country, from the comfort of your home at Chidiyaa online!
A Sustainable Lifestyle is the need of the hour. The concept of Sustainable Fashion is not new to India, as it is famous as ‘the Land of Khadi’. Eco-friendly Fashion is regaining its popularity in the Indian market. Chidiyaa has carved a niche for itself in the domain of Sustainable Indian Clothing as our clothes are manufactured using organic dyes, prints and fabrics, without any compromise on the quality whatsoever.
The process of printing desired patterns on fabric with engraved wooden blocks is called Block Printing. The carved block is carefully dipped into a desired colour of ink or dye and then applied on the fabric. This process is repeated across the length and the breadth of the fabric. After the printing work is done, the fabric is left out to dry in the sun on a clean surface.
The Block Printing Technique has been used in India since the 12th century. Being the proud owner of this heritage for generations, our country is the largest manufacturer and exporter of block printed fabrics. From the mud printing technique of Rajasthan to the geometric patterned Ajrak motifs of Gujarat, from the indigenous Bagh printing technique of Madhya Pradesh to the intricate Kalamkari prints of Andhra Pradesh, each and every block print signifies the vast heritage and rich culture of our Nation.
With its rich culture and vast heritage, India is a paradise for every saree lover. Every region of India
has a different style of saree. From the North to the South and from the East to the West, each state’s
culture is reflected in its saree style. Here are a few of our favourite saree styles:
1. The Tant traditional saree from Bengal has a thick border and beautiful prints.
2. The Kasavu or Settu saree of Kerala has thick golden borders intricately woven with threads of real gold!
3. The Queen of sarees – Kanjeevaram from Tamil Nadu is a graceful ruler with its traditional silk weaves.
4. The Paithani sarees of Maharashtra are meticulously crafted with handwoven silk and adorned with zari
borders and contrasting motifs.
5. The evergreen Bandhani sarees from Gujarat and Rajasthan have a special place in the hearts of every
Indian woman.
6. The Benarasi sarees from Varanasi are best known for their stunning gold and silver designs and motifs.
Most women wear these sarees on auspicious days and occasions.
Sarees are the chosen attire by a majority of Indian women, as they are the embodiment of timeless elegance. Sarees are not just a traditional symbol, but also a modern style statement. At Chidiyaa, we use a wide range of colours, block designs and patterns to bring out exclusive sarees that perfectly reflect the rich culture of different regions of India. We have created the ideal blend of authentic old-world crafts with new-world silhouettes to provide you with unique and exquisite hand-block printed sarees.
If there’s one common thing to be found in every Indian household, it’s cotton sarees! These are versatile pieces of clothing; they can be worn on special occasions as well as casual outings and are quite easy to drape and comfortable to carry. At Chidiyaa, we pick the finest fabrics that are soft as well as airy for the ultimate feeling of comfort. Along with premium cotton fabric, our sarees have trendy designs, vibrant colours and patterns, that will make you stand out from the crowd.
While the reasons for opting for cotton sarees are myriad, here are a few we think are the most important
ones:
1. They make you look elegant and graceful for all kinds of occasions while keeping you comfortable and
relaxed.
2. A cotton saree is light and airy. It is a convenient choice for the blazing hot summer days.
3. Cotton fabric does not cause any skin rashes. It is actually a popular antidote for skin diseases.
4. A good quality cotton saree remains in mint condition for a long time with pretty low maintenance. They
retain their original glow even after a decade.
5. They are comparatively cheaper than other heavy sarees, so everyone can buy them at a nominal price.
6. Cotton sarees have zero chances of drooping and they are available in a wide range of designs like Ikat,
Ajrak, Linen, Tant, Sambalpuri, kanchi cotton, Muslin, Jamdani and many more to choose from.
Drawing inspiration from the little joys of everyday life, we inculcate beautiful block designs in the comfortable drapes of Linen sarees at Chidiyaa. Linen fabric, as a base, blends effortlessly with different patterns and motifs, thus adding more colour and beauty to your look. We have a variety of block-printed Linen sarees as well as blouses to go with them. Flaunt a Chidiyaa linen saree at your next outing and make a long-lasting fashion statement!
Silk was first developed in China. Traces of Sericulture and silk can be found in the ancient Indus valley and Harappa civilizations. In the past, silk was mainly worn by the royalty in India. Silk was re-introduced by the East India company in India in 1710. The first silk saree was woven in Karnataka. Due to the combined influence of many cultures and empires, different silk weaving techniques led to the formulation of an interesting and unique history of silk sarees. Silk sarees are the personification of royalty and timeless elegance! Every Indian woman wears a silk saree at all stages and ages of her life. It is a feeling of pride to own a silk saree. Each region of India has its own special kind of silk saree embedded with beautiful motifs and patterns. Chidiyaa has a premium range of lovely silk sarees adorned with a twist of modern-day designs to give you an ethnic yet trendy look.
Throughout the generations, we can see many variations in the designs and draping styles of silk sarees. Being a work of brocade, gotta or aari embellishments and zari motifs, you come across silk sarees with a variety of patterns and designs. Block-printed silk sarees are widely popular and loved by many women. Chidiyaa uses a number of intricate methods to enhance the beauty of a silk saree in multiple ways. With the use of traditional motifs, we create unique designs that provide an indie twist to our culture. Our block prints are majorly inspired by the natural beauty of flora and fauna.
Silk sarees are at the heart of every Indian celebration, be it a big fat wedding or a major festival. Most Indian women prefer to wear a silk saree for every auspicious occasion. Enveloping yourself in a rich and traditional saree makes one feel like royalty. Chidiyaa showcases an eclectic and rich collection of silk sarees accentuated by rich weaves, bold colours, traditional pattens, unique motifs and golden borders. These glorious traditional silk sarees are the perfect ensemble for festivals, weddings, religious and cultural gatherings.
Want to add a playful touch to your traditional ensemble? Your search ends here! At Chidiyaa, we have a beautiful selection of matching dupattas that are exactly what you were looking for since so long. Adorned with a lovely touch of traditional block prints with dainty motifs and finished with a lively tasselled highlighting, these stunning matching dupattas are all you need to be the head-turner you were born to be!
Cotton dupattas are among wardrobe essentials for every Indian woman. These soft textured and airy dupattas paired with your outfit are enough to make you stand out from the crowd, no matter the occasion. At Chidiyaa, you can explore a wide range of cotton dupattas with distinctive block prints and beautiful motifs. You can mix-n-match these dupattas according to your mood and add a subtle hint of indie feel to your attire.
At Chidiyaa, we have a premium collection of elegant silk dupattas that will add a royal touch to your traditional outfits. Curated on the base of modest silk fabrics and adorned with stunning motifs, our silk dupattas are everything you are looking for and more. These silk dupattas are available in many designs, colours and patterns to enhance the look of your ethnic ensembles multi-fold.
Chidiyaa has a wide range of kurtas, bottoms and dupattas to choose from. All of them are adorned with beautiful block designs, intricate patterns and motifs. We use a variety of colours and natural dyes for our prints and fabrics that impeccably reflect the intricate business of hand block printing. Our motifs are inspired from the little joys of day-to-day life. We have created the perfect blend of rich old tradition with trendy new-world silhouettes to provide your wardrobe with artistic pieces from the vast heritage residing in Indian villages
The most mandatory items to be found in the wardrobe of every modern Indian woman are Kurta sets, as they can be worn for each and every occasion and are available in latest designs and styles. At Chidiyaa, we inculcate a touch of tradition with modern fashion to our trendy kurta sets. We understand every woman’s inherent need for comfort, be it a college going girl or a working lady. These kurta sets are perfect to brighten up your everyday wardrobe with unique designs and lovely colours. They can be worn not only on casual outings, but also for other auspicious and important occasions. Create your own unique fashion statement, festive or formal, from our collection of latest designer kurtas, dupattas and bottoms!
Designer dresses are all the rage these days as they are easy to carry and quite comfortable to wear for long hours. Be it a short dress, a long maxi dress, a knee-length dress or a basic A-line dress, they are simple yet stylish. Chidiyaa has a myriad options of designer dresses for you to choose from. Whether you want to dress up for a job interview or a fun day out with your friends, our dresses are the best for every occasion. Complement your everyday wardrobe with these lovely and stylish designer dresses and get ready to slay like diva!
Are you on the lookout for trendy summer dresses with lovely prints and stylish silhouettes? Look no further! At Chidiyaa, you can find a wide selection of beautiful cotton dresses. These dresses are intricately designed with motifs and blocks inspired from the small joys of everyday life. Our cotton dresses will surely keep you in the fashion loop by making you look smart, elegant and stylish.
India is one of the largest manufacturer and exporter of block printed clothing. This age-old craft of hand block printing has surpassed many generations and still remains a popular choice in the clothing industry, due to its innate authenticity. At Chidiyaa, we aim to retain and spread this beautiful tradition. We have a wonderful collection of designer block printed dresses sutured in relaxed silhouettes and vibrant colours. From the beautiful patterns of Ajrak block prints to the traditional Dabu prints and the lovely Sanganeri motifs, Chidiyaa adds a magical touch of culture from different regions of India to its trendy designer dresses.
Add a subtle touch of elegance to your favourite saree with our premium range of designer saree blouses. These blouses are complemented with uniquely designed block prints and are available in many bright colours to choose from. Our designer blouses will not only make you look stunning, but they will also add a little extra charm to your style statement.
Our beautiful and trendy collection of designer cotton blouses is here to complement your cotton sarees and keep you comfortable all day long! Chidiyaa has a unique collection of premium cotton blouses with different patterns, motifs and colours. Find that perfect blouse to pair up with your favourite cotton saree right here!
Can’t find the perfect blouse to pair with your lovely silk saree? No worries, Chidiyaa has got you covered! We have a modest collection of designer silk saree blouses which are opulently textured and are available in all your favourite colours. These elegantly sutured silk saree blouses will add a glorifying touch to your ethnic ensemble.
Our comfortable and tastefully designed collection of shirts for men will add a creative and colourful indie-style touch to your everyday wardrobe. These shirts are designed with utmost care and attention to detail, keeping in mind the aesthetics as well as comfort to uplift your charm. Be it a special coffee date or a casual Sunday outing, pair these shirts with your regular denims and shoes and make a modern style statement!
Premium cotton shirts are a must-have for every man out there. From college students to working professionals, cotton shirts are the fashion basics that guarantee comfort and durability. Chidiyaa has a wide range of versatile and comfortable cotton shirts for men with a plethora of designs to choose from. These shirts are available in different patterns, collar-types, sleeves and a lot more.