media
3rd June 2021
How entrepreneur Pooja Rajput made it big in the $12B ethnic wear market with her brand Chidiyaa
Chidiyaa, which follows the principle of sustainable and slow fashion, designs and markets a range of women apparels crafted by artisans from different parts of the country. read more...
22nd April 2021
Handwoven Block Printed Saree
Ranging from tant traditional saree from the land of bengal showcasing thick border and beautiful prints to kasavu from kerala also called settu saree with thick golden borders intricately woven with threads of real gold.followed by the queen of sarees ruling gracefully known as kanjeevaram sarees from tamil nadu traditionally woven with silk. read more...
15th January 2019
17 beautiful saris to gift the textile lovers in your life
Chidiyaa is where comfort meets design. This is a timeless sari that can be easily worn every day since it’s made of soft mulmul fabric. This is the kind of sari that gets swapped between friends, which gets more comfortable with each wear. The one you spot your mum wearing in the morning as she plucks flowers from the garden to tuck into her loose bun. It can be a first sari for the newbie who’s always eyed your collection but never taken the plunge to buy one of their own. read more...
9th December 2020
Chidiyaa's winter edit, In the Mood for Love, is fashionably romantic
With the temperatures plummeting it's time to raise the sartorial bar with some great winter clothing options. And when it comes to look your ethnic best, homegrown brand Chidiyaa has you sorted with their new winter capsule collection aptly named In the Mood for Love. read more...
28th November 2020
Chidiyaa launches menswear line
The new line launched with a collection titled ‘Out of Office’, which features a range of smart-casual shirts. Whimsical prints including dragonflies and humming birds add a touch of fun and more ethereal prints including Chidiyaa’s signature moon phases add a sense of poetry. read more...
24th November 2020
Homegrown brand Chidiyaa's menswear capsule edit Out of Office is colourful and classy
Homegrown brand Chidiyaa just launched their colourful menswear capsule collection, titled Out of Office and it's sure to breeze its way through into your hearts with its plethora of bright colours. read more...
20th November 2020
A Festive Menswear Update
A number of ready-to-wear Indian labels have unveiled new menswear collections, offering inspiration for the festive season. The lineup includes the 'Out of Office' capsule by label Chidiyaa known for its block-printed designs. The range features 16 shirts crafted in cotton and hand block printed with motifs that range from dragonflies dotted on a palette of mustard and red to intricate florals and classic stripes rendered on shades of olives and blue. read more...
12th November 2021
This Diwali, go ‘vocal for local’ with apparel and accessories from these women-led startups
With Diwali around the corner and Christmas a month away, the season of festivals is here. While celebrations may be a bit tepid due to the COVID-19 pandemic and not too many parties around because of social distancing, it’s important to keep the festive spirit alive. What better way to celebrate festivals than opting for home-grown brands and going with the government’s vision of “Vocal for Local”. read more...
30th October 2020
HeadinFrom Engagement To Reception, 20+ Stellar Dresses For The Sister Of The Bride & Groomg
SummaryThat the saree is a failsafe got-to outfit for whatever the occasion might be is common knowledge but for those looking to go towards experimental drapes, this colour-blocked version with geometrical details stands out. Pick a sexy blouse to give the Indian wedding dress for the groom’s sister an edge. read more...
21st October 2020
This woman entrepreneur gave up a cushy corporate job to follow her passion in craft and fashion
Being a computer engineer with an MBA in marketing is a sure shot way to a corporate life and climbing the success ladder. Pooja Rajput followed the same path before she decided to start Chidiyaa, an apparel brand that arose from her passion for traditional art and craft. read more...
20th October 2020
Festive Fashion: Ethnic wear label Chidiyaa has come up with a cheerful edit
Homegrown ethnic wear label Chidiyaa has tried to capture the essence of relations and the importance of human connection in its latest festive collection which is a tale of three chapters and a whole lot of joy. read more...
11th October 2020
The love story behind clothing brand 'Chidiyaa'
Chidiya just unveiled its first chapter of the festive collection, titled Jaswanti. We are doing Chanderi silk saris, rich and colourful saris in Mashru and Modal silk, and zari saris with linen... read more...
1st October 2020
Be Vocal For Local: Check Out These Beautiful & Elegant Mulmul Sarees!
LLB found their Monsoon 2020 Capsule Collection called ‘Good Old Days’ to be an ode to the years gone by, such an apt name for what we are all yearning for, the good old days! Their line of ethnic sarees, finished in mulmul, forms the backbone of the collection. Classic hand-printed motifs are like a sanguine summer scene with adorable intricate tassel detailing add a playful touch to clothes. read more...
24th September 2020
Want Comfy Summer Kurtas? These Ethnic Wear Brands Have The Best Collections!
Chidiyaa, India's up and coming ethnic-wear label that has carved out a niche for itself through its unique design sensibilities and reimagination of traditional crafts, also launches it’s Monsoon 2020 Capsule Collection- ‘Good Old Days’. read more...
12th August 2020
Chidiyaa launches monsoon 2020 capsule edit Good Old Days
In their latest article, Indian Express talks about the launch of Chidiyaa's monsoon 2020 capsule edit- "Good Old Days".
"We open up our memory chests and dig deep. We find photographs that speak a thousand words and anecdotes that bring laughter just like the first time we heard them. We look further and uncover aromas that transport us to another place and sounds that conjure up a vibrant image in our minds. We reminisce about the soft breeze that wafted as we sat outdoors in the mid-summer sun. With picnic baskets full of treats and fizzy orange soda that colored our tongues equally, we heard our favorite rhythms through the crackling radio," says Pooja Rajput the founder and creative director of Chidiyaa about the idea behind the edit. read more...
8th August 2020
Weaving a timeless story
India Today, celebrate National handloom Day in the article "Weaving a timeless story" covering different designer from across the country. With the beautiful feature of Chidiyaa narrating its journey of handcrafted clothing. Adoring the designs with the graceful work of artisans from small villages of India. read more...
3rd July 2020
Here's how conscious fashion label Chidiyaa stayed rooted to its sustainable production process amid the shutdown
A 2016 born Gurgaon-based brand has been winning the Instagram with it's breezy, eclectically styled sarees in the conscious sync with millennial fashion. Pooja Rajput, the proud owner of the brand endorsed the designs with artisans across the country to produce hand-printed and handwoven saris featuring heritage block prints and weaves. read more...
5th June 2020
Indian Brands That Should Be On Your Radar
In a very insightful yet interesting article- "Indian Brands That Should Be On Your Radar" by Daily Hunt Chidiyaa got an adorable feature. Showcasing its different styles ranging from breezy cotton sarees to flowy printed dresses. read more...
4th June 2020
Free as a Bird
Pooja Rajput's journey from computers to fashion was profounded with a vision of weaving a brand that evokes a feeling of nostalgia in the wearer. As she says- "Chidiyaa is not a product, it’s an emotion".
It is a beautiful feeling that makes you happy; that takes you to your childhood good old days. Chidiya is all about the weavers who are behind constructing and revving the rich-heritage of Indian art and craft. read more...
28th May 2020
ऑनलाइन शॉपिंग के ये 8 एथनिक वियर ब्रांड्स रख रहे हैं ख्याल आपका और अपने कारीगरों का
With the message "Made in India", Chidiyaa navigate its way in this insightful article by women's web. Talking about our different kinds of designs, styles, and block prints borrowed from small villages of India and how we use them to adore our merchandise. read more...
22nd May 2020
A compendium of Mashru silk outfits to bookmark this Eid
Encapsulating the beauty and popularity of Mashru silk fabric these days, Livemint talks about lustrous silk and another comforting cotton used by different Indian designers. With the feature of Chidiyaa's red hand-printed kurti sutured in the enhance natural shine of Mashri silk. read more...
15th November 2019
Chidiyaa offers its new line Aasmani, inspired by the sky and the sea, alongside their classic indigo staples
Talking about Chidiyaa's second showcase in Chennai, Indian Express captures our staple mulmul and linen saris. Introducing the city to the latest experiments with silk — modal silk drapes and mashru silk blouses. Also talk about Chidiyaa's latest line, Aasmani. Inspired by the sky and sea, the range of saris, crop tops, kurtas, and dresses feature fish motifs, waves, poppies, and dragonflies. read more...
23rd June 2019
A summer of prints
In the article "A summer of print" Times of India beautifully captures the whimsical journey of different brands and their love for Indian prints. Featuring Chidiyaa's essential work of Ajrak imprints as the base of its designs. From the original ‘char-kaam ajrakh technique’ (which uses 4 blocks and 4 colors), Chidiyaa moved down to only ek kaam that uses only a single block with one color. Lending its design a unique identity and character. read more...
11th April 2019
Label Chidiyaa is bringing around 4,000 designs to Hyderabad for their biggest showcase so far
In the article, Indian Express talks about the biggest showcase of Chidiyaa with around 4000 designs in Hyderabad at an exclusive exhibition at Saptaparni. With saris in sea green, bottle green, mustard yellow, and indigo. Adore with motifs featuring dragonflies, crescent moons going into an eclipse, and birds in motion. read more...
28th March 2019
Chidiyaa showcase
Indian Express announcing about the Chidiyaa's showcase of its traditional block printed sarees and kurtas. Further amalgam with indigo and rusty earthy hues. read more...
15th January 2019
This Sustainable Brand's Clothes Are A Beautiful Mix Of Age-Old Indian Crafts & Contemporary Styles
LBB talks about Chidiyaa, in their latest article telling about their love of the sustainable design and style, we as brand inweave for our customers. Presenting with a wide range of silk sarees, cotton dresses, kurta, and bottoms for you to pick the best fashion for the day. read more...
15th January 2019
For Bell Sleeved Indigos and Batik Prints - Chidiyaa
In the article by City Shor Chidiyaa proudly showcase its design which involves traditional silhouettes endorsed with the modern world fashion.
"Chidiyaa, the latest online portal, promises to lure you with heavenly fabrics, where design meets passion, simplicity meets style." says city shore while narrating the process behind out intricate design value. read more...
30th November 2018
Gurgaon-based online sari store Chidiyaa makes its Chennai debut with their latest fashion exhibition
For the Chennai showcase India Exprees capture Pooja Rajput's interview narrating the story behind the dainty prints of her brand, Chidiyaa.
“Ajrakh is an intricate fabric, and has ten steps from washing to drying to printing, and then repeating this all over again,” Pooja Rajput, claims her love-affair with Ajrak which is a prior pattern element in the designs of Chidiyaa. After traveled around the country extensively from weaver to weaver, factory to factory looking for that perfect block print designs she eventually falls for Ajrak imprints. Pooja eventually chose Ajrakh because she felt it spoke to her the most. As she says “You have to know where your fabrics are coming from. You have to feel them first,”c read more...
